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    Marketing Report

    Breakdown of Operational Revenue and statistics for a date range in RMS.

    Decision Tree

    The Marketing Report is an interactive report that includes a targeted breakdown of Operational Revenue and statistics for the selected date range.

    • Information
    • Use
    • Add Button

    Information

    The Marketing Report is an interactive report that includes a targeted breakdown of Operational Revenue and statistics for the selected date range and can be used to track performance and average rates for specific Companies, Travel Agents, Rate Types or Booking Sources.

    The Marketing Report includes the following information:

    Column
    		 Description
    Res The Total number of Reservations for the selected period.
    Code
    		 The Code as set on the selected Market Segment.
    Night
    		 Total Reservation nights for the selected period.  
    Occupancy %
    		 The percentage of Reservation contributing to the total Occupancy Percentage.
    Budget Cost
    		 The Expenditure as set on the selected Market Segment.
    Gross Average Daily Rate
    		 The Total Gross Revenue divided by the Total Reservation Nights for the selected period.
    Nett Average Daily Rate
    		 The Total Nett Revenue divided by the Total Reservation Nights for the selected period.
    Gross Tariff
    		 The Total Gross Tariff of the Total Reservation Nights for the selected period.
    Nett Tariff
    		 The Total Nett Tariff of the Total Reservation Nights for the selected period.
    Tariff %
    		 The percentage of Total Rate contributing to the total Operational Revenue for the selected period.


    Users will require Security Profile access to view this report.


    • Use
    • Add Button

    Use

    1. Go to Reports > Management > Statistics > Marketing in RMS.
    2. Select the Date Range.
    3. Select 'More Options'.
    4. Select the Grouping 1 option.
    5. Build.


    Select the  icon when viewing the report to expand sections and display more information on the individual reservations contributing to the reported figures. Use the  icon to collapse the expanded section.

    Select any reservation number in the expanded report section to go to that reservation in a new tab.

    Selecting 'Show Daily Breakdown (CSV Export)' will export the report data in .csv format.

    Selecting the option ‘Compare to Last Year’ provides a comparison of the current and previous year’s statistics and Operational Revenue from the selected date range. 

    Interactivity is not available on the printed report.


    • Guide
    • Add Button

    Guide

    Go to Reports > Management > Statistics > Marketing in RMS.

    Select the Date Range.

    Select 'More Options'.

    Select the Grouping 1 option.

    Select 'Build' to generate the report.


    The Marketing Report will display the Total Reservations, Reservation Nights, Occupancy Percentage, Average Daily Rate, Total Rate and Rate Percentage for the selected Grouping & Date Range.

    Use

    1. Go to Reports > Management > Statistics > Marketing in RMS.
    2. Select the Date Range.
    3. Select 'More Options'.
    4. Select the Grouping 1 option.
    5. Build.


    Select the  icon when viewing the report to expand sections and display more information on the individual reservations contributing to the reported figures. Use the  icon to collapse the expanded section.

    Select any reservation number in the expanded report section to go to that reservation in a new tab.

    Selecting 'Show Daily Breakdown (CSV Export)' will export the report data in .csv format.

    Selecting the option ‘Compare to Last Year’ provides a comparison of the current and previous year’s statistics and Operational Revenue from the selected date range. 

    Interactivity is not available on the printed report.


    • Guide
    • Add Button

    Guide

    Go to Reports > Management > Statistics > Marketing in RMS.

    Select the Date Range.

    Select 'More Options'.

    Select the Grouping 1 option.

    Select 'Build' to generate the report.


    The Marketing Report will display the Total Reservations, Reservation Nights, Occupancy Percentage, Average Daily Rate, Total Rate and Rate Percentage for the selected Grouping & Date Range.



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