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    Market Tracking

    Google Analytics 4 and Google Tag Manager market tracking for the RMS Internet Booking Engine.

    Decision Tree

    Market Tracking for the RMS Internet Booking Engine enables linking Google Analytics 4 or Google Tag Manager to track events throughout the online booking process.

    • Information
    • Setup
    • Add Button

    Information

    Market Tracking for the RMS Internet Booking Engine enables linking Google Analytics 4 or Google Tag Manager to track events throughout the online booking process.

    Google Analytics 4 provides an out-of-the-box digital analytics solution tracking four key events on the RMS Internet Booking Engine with minimal setup.

    The four key events tracked with Google Analytics 4 are when an Area is added to the cart, when an Area is removed from the cart, when 'Confirm' is selected on the check-out page and when the online confirmation page displays.

    An infinite and advanced array of events can be tracked using Google Tag Manager.

    With the assistance of a Digital Analytics specialist any number of events across the property's digital presence including the RMS Internet Booking Engine can be tracked and reported on in Google Tag Manager.


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    Google Analytics 4 must be added to Google Tag Manager  with the GA4 Configuration & GA4 Event tags to use Google Tag Manager with RMS.

    When using Google Tag Manager only the Google Tag Manager code is required in RMS.


    Google Analytics 4 vs Google Tag Manager

    Below are the key differences between using Google Analytics 4 vs Google Tag Manager with RMS.

    Google Analytics 4 Google Tag Manager
    • Simple setup in Google with key event tracking on the RMS Internet Booking Engine.

    • Tracked events include: 
      • Adding an Area to the Cart
      • Removing an Area from the Cart
      • Selecting 'Confirm' on check-out
      • Online Reservation Confirmation.

    • No specialist setup required.
    • Advanced setup in Google Tag Manager required.

    • Infinite custom event tracking across the property's digital presence including the RMS Internet Booking Engine including the Google Analytics 4 key events.

    • Requires Google Analytics 4 to be added to Google Tag Manager.

    • Requires a Digital Analytics specialist to configure tags in Google Tag Manager.
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    Delete

    Category, Area, Reservation, Guest, Sundry, Rate and Tax are default System Labels that can be customised.

    System Administrators will require Security Profile access to setup this feature.

    For more information on Google Tags visit the Google Tag Manager Help Centre.


    • Setup
    • Add Button

    Setup

    Have your System Administrator complete the following.

    1. Go to Setup > Online Bookings > Online Options in the Side Menu of RMS.
    2. Select a Property.
    3. Navigate to the 'Market Tracking' tab.
    4. Enter the Google Analytics 4 Code or Google Tag Manager Code.
    5. Enter the Cross Domain Tracking URL.
    6. Save/Exit.


    Delete

    When using Google Tag Manager only the Google Tag Manager code is required in RMS.

    An Enterprise database can pool analytics for multiple properties by using the same Google Analytics or Google Tag Manager code in RMS.

    The URL entered as the Cross Domain Tracking URL must be the origin URL for the website or page where the link to the RMS Internet Booking Engine will be clicked.


    • Guide
    • Add Button

    Guide

    Go to Setup > Online Bookings > Online Options in the Side Menu of RMS.

    Select a Property.

    Navigate to the 'Market Tracking' tab.

    Enter the Google Analytics 4 code or Google Tag Manager code.

    Enter the Cross Domain Tracking URL.

    Select the 'Save/Exit' icon to store the changes made and leave the setup.

    If only a Google Analytics code is entered analytics for the standard four events on the RMS Internet Booking Engine will begin being tracked including Add Area to Cart, Remove Area from Cart, Confirm Check-out and Check-out Complete.

    If a Google Tag Manager code is also entered all additional tags created in the Google Tag Manager account as well as the standard Google Analytics events will be tracked on the RMS Internet Booking Engine.



    Setup

    Have your System Administrator complete the following.

    1. Go to Setup > Online Bookings > Online Options in the Side Menu of RMS.
    2. Select a Property.
    3. Navigate to the 'Market Tracking' tab.
    4. Enter the Google Analytics 4 Code or Google Tag Manager Code.
    5. Enter the Cross Domain Tracking URL.
    6. Save/Exit.


    Delete

    When using Google Tag Manager only the Google Tag Manager code is required in RMS.

    An Enterprise database can pool analytics for multiple properties by using the same Google Analytics or Google Tag Manager code in RMS.

    The URL entered as the Cross Domain Tracking URL must be the origin URL for the website or page where the link to the RMS Internet Booking Engine will be clicked.


    • Guide
    • Add Button

    Guide

    Go to Setup > Online Bookings > Online Options in the Side Menu of RMS.

    Select a Property.

    Navigate to the 'Market Tracking' tab.

    Enter the Google Analytics 4 code or Google Tag Manager code.

    Enter the Cross Domain Tracking URL.

    Select the 'Save/Exit' icon to store the changes made and leave the setup.

    If only a Google Analytics code is entered analytics for the standard four events on the RMS Internet Booking Engine will begin being tracked including Add Area to Cart, Remove Area from Cart, Confirm Check-out and Check-out Complete.

    If a Google Tag Manager code is also entered all additional tags created in the Google Tag Manager account as well as the standard Google Analytics events will be tracked on the RMS Internet Booking Engine.



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